Special Deliveries, on Target
Specialty printing posted no revenue growth last year, but industry sources say that demand for products including game pieces and high-quality direct
Consumer Marketing
Blue’s Clues Land on Campbell Soup and in Subway
Those blue paw prints of Nickelodeon's newest hit character, Blue, are turning up with two additional partners this summer and fall.Blue, the animated
PromoNews
CINCINNATI - Hasbro, Inc. announced plans to produce a new line of collectable die-cast cars, radio-controlled cars, games, and puzzles. All the new products
Does Size Matter?
While size doesn't seem to have helped Columbia TriStar's Godzilla, DreamWorks is hoping its movie about Small Soldiers becomes the big summer hit.The
100G prize marks Gund centennial.
EDISON, NJ - Any Teddy Bear can make you happy, but it takes a special one to make you rich.In celebration of 100 years of business, plush toymaker Gund
On the Road Again
BOULDER, CO - Schwinn, the self-proclaimed American Classic, has sponsorship partners clinging to it like swarms of bees on a branch. Kraft Food's Tang
Enjoying the Moveable Feast
LOS ANGELES - Colby Effler & Partners, Beverly Center's agency of record, has launched a year-long direct mail campaign highlighting the exclusive bonuses
Mrs. Butterworth’s hot air balloon starts tour.
COLUMBUS, OH - Giving new meaning to the term "rise and shine," Aurora Foods launched the "Breakfast Over America" balloon tour. It features a 30-foot
The Perils of Premeditated Demotion
Our community has been accused of various offenses, from planned obsolesence to subliminal advertising. Here's one we actually are guilty of: premeditated
The Old College Try
In the movie Risky Business, Tom Cruise plays a high school senior struggling to decide whether to stay on the straight-and-narrow or to put a little
