100G prize marks Gund centennial.

Posted on by Chief Marketer Staff

EDISON, NJ – Any Teddy Bear can make you happy, but it takes a special one to make you rich.

In celebration of 100 years of business, plush toymaker Gund is conducting a nationwide contest to select a name for its centennial bear, and will award $100,000 in Gund prizes to the winner, company officials say.

“We need a very special name for this most special of Gund bears,” says company president Bruce Raiffe. “It should be a name that captures the uniqueness of the bear and of a century of creating joy for children.”

Contestants can enter as often as they wish by completing an official entry form or mailing their info to the company. Official entry forms and contest rules can be found at any local Gund dealer.

A contest winner will be chosen Aug. 6 and will receive the grand prize of 100 Gund products each valued at approximately $1,000.

The newly named bear will be auctioned later in the year and proceeds will go to charities that benefit children.

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