The More Things Change…
Ever wonder why food marketers invariably refer to "the shopper" by employing the personal pronoun, "she?" Are they sexists? No, just realists. For though
Consumer Marketing
Who’s News
MDC's Southward Invasion MDC Corp., the Toronto-based company that first crossed the border in May when it bought Internet marketer CyberSight, has snapped
Malling The Teen Scene
Mall of America is looking for sponsors to fund a teen center in the Bloomington, MN, mega-mall. Management is talking with Pepsi-Cola and is expected
Crossing State Lines
Miller Brewing employs new call-routing system to pull off nationwide sweeps.Miller Brewing Co. tapped NextLink Interactive, Portland, OR, for a call-routing
RETAIL
Take Charge of Education/USA Target's Guest Card credit card is an important source of revenue for Dayton Hudson Corp., especially since archrivals Kmart
Calling All Teens
AT&T is pushing a wacky Feel Good Shopping Spree campaign starring actor David Arquette to boost usage of its 1-800-Call-ATT collect calling brand. The
Nintendo Beats Sony for Star Wars Games
NEW YORK The new force will be with Nintendo. The video game manufacturer bested Sony for the most coveted movie title next year, Star War's Episode I:
Wrestling With Success
An odd thing happened one night in late October. At the same time the league that slams basketballs was nervously canceling upcoming games because of
Come Together, Right Now! Gro-cer-y.
Think back for a moment. Close your eyes and imagine it is January of 1998. You were nice and calm and figured you had everything in place. Your co-marketing
It Could’ve Gotten Ugly
British Airways, "The World's Favourite Airline," was about to offer a new service: the only daily nonstop flights between Denver and London. The client
