Consumer Marketing

FINANCIAL SERVICES

|  by Chief Marketer Staff

Caja de Burgos Pension Plan/Spain Spain took the lion's share of awards in the European competition this year, winning five gold PRO Awards. What has

Catalina Deals New Deck

|  by Chief Marketer Staff

Catalina Marketing Corp. has promoted Mike Bechtol to president of Catalina Marketing Services, which sells the company's core electronic marketing programs

Divide and Rule

|  by Chief Marketer Staff

Panasonic Interactive Media and Little Caesar's Pizza launched a four-week promo designed to stimulate trial and purchase of Panasonic's new Little Caesar's

CAUSE-RELATED

|  by Chief Marketer Staff

School Connection/USA It pays to go to school. Target and Option One found that out last year, and won a second World PRO award this year for the School

Excellencex 16

|  by Chief Marketer Staff

They dared to do it. That's how the agencies and clients you will read about on the following pages took home 1998 World PRO of Excellence Awards. They

FOOD

|  by Chief Marketer Staff

Bazooka Secret/Argentina Bazooka bubble gum is much the same in Latin America as it is in the States - the unassuming pink rectangle, individually wrapped

Bud Bowl Moves Online

|  by Chief Marketer Staff

Anheuser-Busch is taking its popular, decade-old Bud Bowl to the World Wide Web so it can reserve its high-priced Super Bowl media time to showcase new

A Book and a Diet Coke

|  by Chief Marketer Staff

When Coca-Cola researchers found that Diet Coke drinkers read seven or more books a year, company officials got in touch with a handful of publishers

CONSUMER DURABLES

|  by Chief Marketer Staff

Dance & Levi's/Israel Levi's had never had a problem marketing its jeans to Israeli consumers, young or old. To Israelis, the Levi's name represents the