Consumer Marketing

Wrapped up in Trivia

|  by Chief Marketer Staff

M&M/Mars's Snickers brand has unwrapped its You Don't Know Jack promo, providing fun sports trivia questions inside the wrappers of 100 million Snickers

The More Things Change…

|  by Chief Marketer Staff

Ever wonder why food marketers invariably refer to "the shopper" by employing the personal pronoun, "she?" Are they sexists? No, just realists. For though

Who’s News

|  by Chief Marketer Staff

MDC's Southward Invasion MDC Corp., the Toronto-based company that first crossed the border in May when it bought Internet marketer CyberSight, has snapped

Malling The Teen Scene

|  by Chief Marketer Staff

Mall of America is looking for sponsors to fund a teen center in the Bloomington, MN, mega-mall. Management is talking with Pepsi-Cola and is expected

Crossing State Lines

|  by Chief Marketer Staff

Miller Brewing employs new call-routing system to pull off nationwide sweeps.Miller Brewing Co. tapped NextLink Interactive, Portland, OR, for a call-routing

RETAIL

|  by Chief Marketer Staff

Take Charge of Education/USA Target's Guest Card credit card is an important source of revenue for Dayton Hudson Corp., especially since archrivals Kmart

Calling All Teens

|  by Chief Marketer Staff

AT&T is pushing a wacky Feel Good Shopping Spree campaign starring actor David Arquette to boost usage of its 1-800-Call-ATT collect calling brand. The

Wrestling With Success

|  by Chief Marketer Staff

An odd thing happened one night in late October. At the same time the league that slams basketballs was nervously canceling upcoming games because of