Straight from the Source
Web-based promotional product suppliers are learning what it takes to service customers online and off.You can lead a horse to water, but you can't make
Consumer Marketing
Receipt Rebates
E-Save Network, Harrison, NY, has launched a Web-based multiple rebate system as an alternative to Internet coupons. Consumers enroll as members on the
You May Already Be a Whiner: Fulfilling promotions can be an unfulfilling task.
It feels like the thousandth call of the day. I take a deep breath, hoping the person who picks up will remember the contest she entered. I review the
Kid Stuffed: Toy Fair overflows with products and promotions.
Name the hot new animated kids' series about an extreme-sports athlete who moonlights as a crime fighter, battling evil-doers around the globe.If you
Coupon Counterpoint: Secure online systems can combat home-printed fraud.
Marketers are quickly catching on to the Internet as an easy, cost-efficient way to reach the masses, and are busy "reinventing the wheel" - using the
Tracking the Wild Pineapple
Dole Packaged Foods Co. breaks a nature-themed promotion April 9 to kick off the all-important Easter season.The produce company hooks up for the first
CHECKING E-MAIL
24/7 Media, Inc., the New York City-based Internet advertising and media company, agreed to buy e-mail marketer Exactis.com, Denver. Exactis.com's clients,
How Hip Is Your Business?
If you want to find out how leading-edge your organization is, take this little quiz. It's made up of key questions that should help you grade your ability
The Profiler
Chicago-based nCognito Interactive Systems has announced a new Demographic Profiling System for anonymously collecting and tracking of consumer habits
Star Power Preview
The next event on the entertainment marketing calendar is the Promotion Marketing Association's Star Power conference, which will take place May 23-24
