Consumer Marketing

Second Wave

|  by Chief Marketer Staff

IT'S WELL INTO HARVEST time in the cranberry bogs of Massachusetts, and Ocean Spray's marketing staff is still working overtime.Ocean Spray is working

Racing the Moon . . . Pie

|  by Chief Marketer Staff

Moon Pie, an official marketing partner of NASCAR's 50th anniversary, introduced its new mini Moon Pie with commemorative edition NASCAR 50th Anniversary

The Executer’s Tale

|  by Chief Marketer Staff

First the compelling lead draws in your attention, and before you know it you are hooked into the full power of the message . . .Nice, huh? That's what

People: Agency Moves

|  by Chief Marketer Staff

Stephen O'Shea named executive vp, group account director, to head a new sales promotion marketing division created in a reorganization at Marketing Corporation

Buy Right

|  by Chief Marketer Staff

Right Choice Services, Inc., Minneapolis, acquired the fulfillment division of Mascoutah, IL-based NCH/Nuworld Marketing, a leading coupon clearinghouse.