Arch Deluxe
Before the Internet came along, portals were entryways of varying design and construction - even bricks and mortar, to borrow a Web-wise word. Now they
Consumer Marketing
Web Watching
ACNielsen, Stamford, CT, has launched "My Nielsen//NetRatings," an information delivery system for Internet audience measurement and analysis. The service
Content Analysis
Web marketing consultancy Lab 6.two.4, Salt Lake City, has launched a new service using "eye-tracking" analysis to determine behavior and survey methodology
May 1, 2000
Swag Bag Sweep Rules
PROMO Swag Bag Sweepstakes Official Rules Penton Business Media, Inc., d/b/a Promo Magazine (“Sponsor”) is offering the PROMO Swag Bag Online Sweepstakes (“Sweepstakes”). NO PURCHASE NECESSARY. A PURCHASE OR PAYMENT OF ANY KIND WILL NOT INCREASE YOUR ...
POLK SHEDS CONSUMERS
Detroit-based R.L. Polk & Co. sold its Consumer Information Solutions direct-marketing division to Equifax, Atlanta, for $260 million. The purchase gives
Pack-Your-Bag Perks
When the economy is good and the job market is tight, tempting travel programs can help companies attract and retain motivated employees. Each year, the
`Globe’ Trotting: APMA assumes World PRO Award stewardship overseas.
British promotion agency The Marketing Store Worldwide cleaned up during the ninth-annual Sales Promotion Consultants Association's Best Awards ceremony,
Quaker Enters Functional Foods
Oatmeal's healthy plot has thickened. Makers of the miraculous mush - "Oatmeal helps reduce cholesterol," its familiar cylindrical package boasts - Quaker
HAVAS BUYS SNYDER
In a deal that creates the world's fourth-largest advertising communications conglomerate, Bethesda, MD-based Snyder Communications was acquired by Paris-based
