April 1, 2000
Consumer Marketing
For the musically inclined
CustomDisc.com is tuning into the business of promotions, premiums, and incentives by establishing a Special Markets Division. The Stamford, CT-based
Who needs vowels?
Apparently not Xyzyx, a visionary company (whose employees must get sick of having to constantly spell its name). More insightful is Xyzyx's decision
The As Have It: AOL, American Airlines merge loyalty programs.
America Online, Dulles, VA, and American Airlines, Dallas, have signed a three-year co-marketing deal the companies say will produce the "world's largest
A Demographic of One
Yes, the Internet is the most convenient consumer tool to come along since the shopping cart itself.I can sit in the comfort of my own home, frolicking
Marketing Mea Culpas: FTC gets make-goods from Bayer, Bumble Bee.
Bayer Corp. will run a $1 million consumer education campaign and Bumble Bee Seafoods will run a $200,000-plus coupon program in separate settlements
Oh, Goodies: Sampling sites woo packaged goods brands with data and demos.
Online sampling heats up this month when startsampling.com and sampleville.com begin pitching their sites to packaged goods companies.Start Sampling -
Brains and Brawn: Aspen enhances brand-strategy resources with B-12 buy.
Aspen Marketing Group says it gained a "classic promotion agency" with a background in strategic brand planning in January by acquiring B-12, the latest
Higher Stakes: Any questions about what promotions.com does for a living?
What's in a name? How about a concise description of what your company does? That's what Webstakes.com thinks, and why the four-year-old operation spent
Goin’ Hollywood
There's a savvy new couple in Tinseltown, and we don't mean another titillating pairing of a svelte young actress and a hunky stud. This match has been
