Coke Revises School Contracts
Consumer Marketing
Fulfillment: Click Happy
Online endeavors drive a 15.3-percent rise in fulfillment spending.
Add Specialties
True North acquisition extends Interpublic's dominance in the promotion market.
Feature Film: November in Paris
Nickelodeon puts the 'Stars' in alignment for its second Rugrats movie.
Research: Reaching Beyond Scanners
Web mining fuels 9.0 percent rise in spending.
The Girls Are Back In Town
Nice girls did not finish last in the 2001 Licensing Excellence Awards. Properties featuring female characters Powerpuff Girls, Barbie, and Eloise were
Five States Sue RJR
AGs contend ads, matchbooks still target kids.
Sponsorships: Getting in on the Action
Sponsors target niche properties and activate, activate, activate.
Live Event: Brew-Ha-Ha
Heineken throws a winning party for the Billboard Latin Music Awards.
SPECTRA SPOTLIGHT
Rug Cleaner Consumer Profile
