Diversity + Sustainability

Pride month is an important opportunity to celebrate the LGBTQ+ community, and there’s no shortage of brands and businesses keen to get in on the act. However, as the awareness month has grown, it’s also sparked a trend of “rainbow washing.”

Pride Month is a time for celebration, reflection and advocacy, and this year, regardless of the rumblings of companies staying quiet around DEI topics, brands and organizations are still stepping up with impactful campaigns.

June’s dedication to Queer liberation was born from great struggle, profound loss and generational activism. For this reason, corporate campaigns have to be so much more than rainbow-colored logos, and the intention of these initiatives needs to be lasting.

This week’s PR Roundup looks at ESPN personality Pat McAfee screwing up—again, a new report from KWT Global on executive resonance and a new partnership between PRSA and the PRMuseum.

Meet the 2024 PRNEWS Top Women—the supportive, innovative, inspiring women making an impact on their organization, whether that’s leading the brand out of a crisis, breaking into new markets, engaging a new audience or mentoring other colleagues.

NAPAWF talked about communications strategies and impactful campaigns they’ve run to reach their AAPI audience and beyond.

Lowney shared her experiences navigating the traditionally male-dominated financial industry, and highlighted the importance of confidence and support in professional growth.

This week’s PR Roundup looks at KC Chiefs kicker Harrison Butker going viral for conservative speech, e.l.f. Beauty’s commitment to DEI with a blatant campaign and the reigning social media snack champion. 

Despite the similarities, there’s an ultimate differentiator between PR and motherhood: the lifelong bond between mothers and their children. In PR, we can lose a client or change jobs, but as mothers, we are our children’s foundation for life.

There are many lessons that brand sponsors of this year’s Summer Olympics should have learned from the previous Games. And just because it’s a celebrated global event, brands should not let their guard down in regards to reputation and bad press.