Diversity + Sustainability
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Diversity, Equity & InclusionHispanic Heritage Hero: Fernando Valverde, the Father of PR in Puerto RicoFernando Valverde, APR, Fellow PRSA, and an unsung hero in PR, is widely recognized as the “father of PR in Puerto Rico” for laying the foundation for the development of PR practice there. 
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Branding/MarketingThought Leadership Strategies for B2B BusinessesIn a PR landscape that is increasingly fast-moving and AI-driven—and with consumer trust declining across all industries—B2B thought leadership programs are an opportunity to present executives’ perspectives on the unique industry concerns of their customers while positioning them as insightful partners in navigating the greater business and economic landscape. 
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Branding/MarketingPR Roundup: Powerful Speeches at the DNC, PR Burnout, and a New Cat-idate for Pres.PR Roundup explores the characteristics of successful speakers at the DNC, Muck Rack’s new report on burnout and Morris the Cat’s campaign for president. 
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Crisis ManagementPRNEWS Announces Honorees of the 2024 People of the Year AwardsThe PRNEWS team has announced the 2024 People of the Year honorees. The coveted awards program showcases top talent, passionate professionals and budding communications leaders who are redefining the modern PR world. 
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B-to-C EventsIdeas Roundup: Back-to-School Event Campaigns for Every AgeBack-to-school season is upon us, and smart marketers are accounting for today’s fast-paced culture and shoppable world through campaigns and activations designed to equip, inspire and engage students, parents and educators, alike. Urban Outfitters in July unveiled the Gen Z-focused campaign, “Shift Happens,” touching every point along the college journey, from the Instagram scroll to […] 
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Diversity, Equity & InclusionUnderstanding Misogynoir and its Impact on Public RelationsWithout an understanding of misogynoir, communications leaders aren’t equipped to navigate and address the unique challenges and biases Black women experience with increased visibility in media and public scrutiny and perception. 
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Branding/MarketingPR Roundup: Economist’s Ableist Cover, 7-Eleven Day, Edelman’s Report on Business and Racial JusticeThis week’s PR Roundup features a look at The Economist’s poor choice for a publication cover, 7-Eleven Day and its heartwarming partnership and Edelman’s newest Trust Barometer report on business and racial justice. 
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Branding/MarketingPRNEWS Announces Winners of the 2024 Experiential & Event PR AwardsThe 2024 PRNEWS Experiential & Event PR Awards honor the creative and strategic PR events that engage audiences, amplify brand messages and generate buzzworthy media coverage. 
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Digital & TechnologyCannes Lions Takeaways: Creativity Hits Back and PR Earns Some MetalAt the 2024 Cannes Lions Festival of Creativity PR finally broke through and received well-deserved award recognition. For the first time, a PR agency claimed sole credit for the PR category, with Golin winning the PR Lions Grand Prix for Idea Creation for their “Misheard Version” campaign for Specsavers. Ogilvy PR also earned big accolades […] 
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Corporate Social ResponsibilityPR Roundup: Trump Spokesperson Cut Off on CNN, Microsoft’s AI Social Campaign and IPR’s Election Disinformation ReportThis week’s PR Roundup looks at a presidential campaign spokesperson going rogue during a CNN interview, Microsoft using AI and social media to reach restaurant owners and the Institute for Public Relations’ newest report on combatting election disinformation. 
 
	 
	 
	 
	 
	 
	 
	 
	 
	