Diversity + Sustainability
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B-to-C EventsThe Brief: Better Halfs and Laundromat SoireesThis week’s hot takes on hot topics in experiential marketing cover Better Halfs, UNO Social Clubs and laundromat soirees. 
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Diversity, Equity & InclusionPRNEWS Live: AAPI Heritage Month: PR Experts Redefining LeadershipPRNEWS hosted a chat honoring AAPI Heritage Month, discussing the personal and professional empowerment of communicators leading employee resource groups (ERGs). 
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DEIGrindr Aims to Improve Brand Perception With New Social SeriesQueer dating app Grindr releases the second season of its queer history lessons content series “Daddy Lessons,” a content marketing initiative that works to de-stigmatize the app. 
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Corporate Social ResponsibilityNews Outlets Respond to AI-Generated Summer Reading List InsertThe Chicago Sun Times and Philadelphia Inquirer did not help boost any new media trust when caught in an AI content controversy. 
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Corporate Social ResponsibilityHow Agencies Spark DEI Change Industry-WideData show the future of public relations is stronger when it’s more diverse, and PR agencies must hold themselves accountable in upholding DEI commitments within their own walls and across the industry. 
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B-to-C EventsThe Brief: Daisy Gardens and Backseat DiningThis week’s hot takes on hot topics in experiential marketing cover Daisy Gardens, Sperm Races and the “Cadillac of Reservations.” 
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Cause MarketingTheraflu Expands ‘Right to Rest & Recover’ Initiative With New PartnershipsTheraflu’s Right to Rest & Recover initiative, which works to support workers in the U.S. who don’t receive paid sick time, has expanded its focus this year to include partnerships with policymakers. 
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B-to-C EventsMulticultural Marketing: How WSS Highlighted Latino Culture at Tienda Superstar in L.A.Celebrating 40 years, WSS is known as “your neighborhood shoe store” in Los Angeles, and for its first off-site activation, the Foot Locker-owned shoe retailer went into the community to meet its customers where they are with a pop-up rooted in Latino culture and authenticity. For the relaunch of adidas’ Superstar shoe, WSS partnered with […] 
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Branding/MarketingTop Tips: Sustainability CommunicationsIn this round of Top Tips, we asked the experts for best practices regarding sustainability communications—what’s working, what’s not and how brands can avoid greenwashing while staying true to their values. 
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Corporate Social ResponsibilityPR Roundup: Social Advocacy Advice, Small Business PR and Recycling Brainstorm IdeasThis week’s PR Roundup looks at social advocacy lessons from the Institute for Public Relations Bridge Conference, the results of a new small business public relations study, and a new tool to recycle and elevate forgotten brainstorm ideas. 
 
	 
	 
	 
	 
	 
	 
	 
	 
	