Diversity + Sustainability
Grindr Aims to Improve Brand Perception With New Social Series
Queer dating app Grindr releases the second season of its queer history lessons content series “Daddy Lessons,” a content marketing initiative that works to de-stigmatize the app.
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Corporate Social Responsibility
PR Roundup: Social Advocacy Advice, Small Business PR and Recycling Brainstorm Ideas
This week’s PR Roundup looks at social advocacy lessons from the Institute for Public Relations Bridge Conference, the results of a new small business public relations study, and a new tool to recycle and elevate forgotten brainstorm ideas.
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Branding/Marketing
PR Roundup: Ford’s Ad Campaign Offering ‘Employee Pricing’, Brands’ DEI and Sustainability Comms Ranked Globally
This week’s PR Roundup looks at Ford Motor Company’s marketing campaign introducing “employee pricing” discounts amid auto tariffs and a report that ranks the DEI and sustainability communications put forth by the world’s most influential brands.
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Marketers
34% of Fortune 500 Firms Lack a CMO – But It’s Not Necessarily a Bad Thing
The average tenure of CMOs at Fortune 500 companies was less than that of most other common C-suite roles, and 34% of those corporations didn’t even have an enterprise marketing leader, according to a Spencer Stuart report. But that’s not necessarily a bad thing.
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Diversity, Equity & Inclusion
Women’s History Month: Betsy Plank, a PR Powerhouse Who Paved the Way for Generations
Betsy Ann Plank, APR, Fellow PRSA, known as the “first lady of public relations,” dedicated more than 60 years of her life to the industry. She devoted much of that time to advancing PR education by passionately advocating for students of the profession.
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B-to-C Events
SXSW 2025: Lush Tackles Gun Violence with its ‘Bloom A New Day’ Activation
Lush Cosmetics has deep roots in activism, even billing itself as a “campaigning organization fronted by a soap shop.” And at SXSW 2025, the brand proved as much. From March 9-10, Lush and nonprofit partner Change the Ref set up shop in Austin, TX, to raise awareness of school shootings and educate consumers on the […]
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B-to-C Events
CSR Campaigns: Inside Intuit’s Financial Literacy Forum Series with the NFL
The momentum behind personal finance education is growing, and Intuit is joining the movement with a CSR mission and event series. Timed with Super Bowl LIX, the global financial technology platform launched a national Financial Literacy Forum series in collaboration with the NFL and its Inspire Change social justice initiative. The series aims to introduce high school students around the country to essential financial skills and concepts through hands-on education sessions and tools powered by Intuit for Education.
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Diversity, Equity & Inclusion
PRNEWS Live: Safeguarding DEI Communications
PRNEWS Live welcomed Brennan Nevada Johnson, Founder and CEO of Brennan Nevada Inc., and descendent of Carter G. Woodson, a founder of Black History Month. Nevada Johnson’s agency has grown despite DEI backlash, and she joins us to discuss some tactics to uphold organizational values while dealing with a culture of DEI pushback.
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Corporate Social Responsibility
How To Tackle Successful DEI PR Amidst Political Pushback
In honor of Black History Month and PRSA’s confirmed commitment to diversity, equity and inclusion (DEI) initiatives, our contributing writer looks at how PR professionals can safeguard DEI communications in a divisive political environment.
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Branding/Marketing
PR Roundup: Delta Crash Compensation, White Lotus Collabs, IPR Pinpoints Impactful PR Research
This week’s PR Roundup looks at whether or not Delta’s compensation to crash survivors is good PR, fun partnerships between brands and “The White Lotus,” and the Institute for Public Relations’s new report that looks at the most impactful research of 2024 for communicators.
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Crisis Management
PR Roundup: PRSA DEI Support, White House Versus AP and Shopify Answers Yeezy Questions
This week’s PR Roundup looks at PRSA’s commitment to diversity, equity and inclusion, The White House’s risky media relations move with The Associated Press, and how Shopify’s reputation received some major blows after not acting quickly enough in a crisis with Yeezy.com.