Diversity + Sustainability
How AT&T’s Dunk Bus Brings Gameday Action Directly to NBA Fans
Not all NBA fans can make it to a game, so AT&T is shooting its shot with a Dunk Bus mobile tour that brings the action directly to them.
-
Corporate Social Responsibility
For Data Centers, Transparency Isn’t Optional: Neighbors Need Information
Many companies are now learning the hard way that communicating technical solutions about data centers alone isn’t nearly enough. Those wishing to do more than inform, or more specifically, persuade, must also tell a human story, focused on the benefits for the audience.
From
-
Corporate Social Responsibility
Communicators Share Their 2026 PR Industry Predictions
As 2026 approaches, it pays to take stock of everything that occurred in 2025 and how it could impact the next year of the PR industry. Some friends in the communications world approached PRNEWS with predictions for the coming year for many PR tenets including digital, crisis, media relations and more.
From
-
B-to-C Events
Inside Cannabis Brand Spherex’s Community Skating Event Strategy
Cannabis brand Spherex has found a lot of success leaning into activity-based events—a strategy Katie Mattox, vp-marketing, says was “partially intentional, partially by accident.” After hosting a roller-skating party inspired by the release of a Taylor Swift album a few years ago, Spherex discovered that its community enjoyed skating and wanted more. Around the same […]
From
-
B-to-C Events
The Brief: Sandcastle Restaurants and Meme Galas
This week’s hot takes on hot topics in experiential marketing cover sandcastle restaurants, pop-up orchards and the Betch of the Year Meme Gala.
From
-
Corporate Social Responsibility
PR Roundup: Nuzzi and Vanity Fair Split, Instagram’s Carversations and the Social Media Word of 2025
This week’s PR Roundup looks at how Vanity Fair and journalist Olivia Nuzzi decided to part ways after a public scandal, how Instagram is promoting its Teen Accounts through conversations with Usher and his kids, and what was the word of the year on social media in 2025?
From
-
B-to-B Events
Internal Engagement: Six Insights from Ford’s Employee-Dealer Event Playbook
From Ford’s perspective, both employees and dealers are the brand’s greatest ambassadors, and that makes nurturing the relationship between the two parties essential to the overall health of the business. To ensure those partnerships thrive, the automaker hosts a variety of live events and experiences throughout the year, from the Driving Ford+ Program to the […]
From
-
Branding/Marketing
PR Roundup: SNAP and Brand Confusion, State of PR Measurement, a Beefy Play for A.1.
This week’s PR Roundup explores how brands should approach SNAP and the government shutdown, Muck Rack’s latest “State of PR Measurement” report and a beefy campaign from A.1.
From
-
B-to-C Events
The Brief: Group Chat Bars and Credit Wreckers
This week’s hot takes on hot topics in experiential marketing cover Group Chat Bars, Bodega Raves and the crushing of Credit Wreckers.
From
-
Cause Marketing
Rambler CMO Details how ‘Scrappy’ Marketing and Charitable Giving Fuels Growth
In this Q&A, Dave Mead, co-founder and chief marketing officer at sparkling water brand Rambler discusses the brand’s growth, marketing strategy, partnerships with charitable foundations and new tagline Chug Life.
-
Marketers on Fire
Marketers on Fire: Saucony Global CMO on ‘Run As One’ Campaign, Community Building, AI and Brand Growth
We spoke with Joy Allen-Altimare, Global CMO at Saucony, about the brand’s successful “Run As One” campaign, building community through connecting with consumers locally, the brand’s move into the lifestyle arena, AI in marketing and more.
