Diversity + Sustainability
PR Roundup: Target Targets Families, White House Reframes Deportation, AI and CEO Trust
From Target’s bid to win back skeptical shoppers, to the White House’s quiet attempt to reframe one of its signature policies, to what actually builds credibility in the AI era—this week offered a masterclass in how brands and institutions communicate under pressure.
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Branding/Marketing
What Bad Bunny’s Super Bowl Moment Reveals About Crisis Leadership
The “Bad Bunny approach” offers crisis managers a set of lessons that apply across government, philanthropy, business and community networks.
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Corporate Social Responsibility
Silence Used to Feel Safer. It Isn’t Always. Not Anymore.
For communications leaders, there are moments when the job stops being theoretical. When a city is under a national microscope, and employees are watching from their kitchens, discussing in their group chats, and thinking on their commutes, the questions arrive quickly and personally: Are we safe? Does leadership see what we’re seeing? Are we expected […]
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Corporate Social Responsibility
Silence, Statements or Stands: What the Minnesota ICE Crisis Reveals About Corporate Activism
As social issues, such as those in Minnesota, escalate rapidly and play out in real time, business leaders are increasingly forced to decide not just whether to speak or make statements, but how clearly—and at what risk—in moments when silence, caution or ambiguity can be interpreted as a message of its own.
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Branding/Marketing
PR Roundup: Dr Pepper Goes Viral as PR Faces a Reality Check
From Dr Pepper’s savvy elevation of a creator’s viral jingle to new data revealing what’s holding PR teams back, we examine how brands and agencies are adapting to shifting media dynamics, AI realities and a changing early-career pipeline.
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Digital & Technology
The New Reality of Advertising Communications: Why Accessibility Is No Longer Optional
The barriers that once made accessible advertising difficult have largely disappeared.
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Corporate Social Responsibility
For Data Centers, Transparency Isn’t Optional: Neighbors Need Information
Many companies are now learning the hard way that communicating technical solutions about data centers alone isn’t nearly enough. Those wishing to do more than inform, or more specifically, persuade, must also tell a human story, focused on the benefits for the audience.
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Corporate Social Responsibility
Communicators Share Their 2026 PR Industry Predictions
As 2026 approaches, it pays to take stock of everything that occurred in 2025 and how it could impact the next year of the PR industry. Some friends in the communications world approached PRNEWS with predictions for the coming year for many PR tenets including digital, crisis, media relations and more.
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B-to-C Events
Inside Cannabis Brand Spherex’s Community Skating Event Strategy
Cannabis brand Spherex has found a lot of success leaning into activity-based events—a strategy Katie Mattox, vp-marketing, says was “partially intentional, partially by accident.” After hosting a roller-skating party inspired by the release of a Taylor Swift album a few years ago, Spherex discovered that its community enjoyed skating and wanted more. Around the same […]
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B-to-C Events
The Brief: Sandcastle Restaurants and Meme Galas
This week’s hot takes on hot topics in experiential marketing cover sandcastle restaurants, pop-up orchards and the Betch of the Year Meme Gala.
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Corporate Social Responsibility
PR Roundup: Nuzzi and Vanity Fair Split, Instagram’s Carversations and the Social Media Word of 2025
This week’s PR Roundup looks at how Vanity Fair and journalist Olivia Nuzzi decided to part ways after a public scandal, how Instagram is promoting its Teen Accounts through conversations with Usher and his kids, and what was the word of the year on social media in 2025?
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