Nothing is more boring than going through the Direct Marketing Association’s Hall of Fame.
For every genius on that wall, someone else is there only because he or she bought booth space at conferences. And totally missing are the online and offline snake-oil salesmen that the DMA wants us to forget.
Take direct mail. The real pioneers were not the Montgomery Wards of legend but colorful rogues who swindled American rubes out of their hard-earned money.
Some prospered selling pornography,
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