It’s time for one of those small but meaningful anniversaries, at least for students of direct marketing trade media. It was on Nov. 7, 1994 that the first edition of Direct Newsline, our daily news service, appeared.
Newsline was the brainchild of Hershel Sarbin, then the CEO of Cowles Business Media, who now works with our group of magazines in a consulting role. On Oct. 19 of that year
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