Digitas the digital direct marketing agency has joined WebTrends Insight Network, an Internet analytics network, operated as a business unit of NetIQ Corp., based in San Jose, CA.
The network is comprised of agencies and consulting firms that use WebTrends’ generated data to achieve better online performance and results.
“Having access to technology solutions from WebTrends will help us add value to our clients’ businesses,” said Terry Cohen, vice president of analytics for Digitas, in a prepared statement.
