Digital + Social
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Email
Email Marketing Tips to Increase Open Rates, Clicks and Conversions
Best practices for email marketers on how to increase email open rates, avoid cliched content, write compelling subject lines and sidestep common pitfalls.
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Social
Meta Partnerships Executive Talks Threads Automation, Monetization and What’s Next
A Meta executive shares what’s next for Threads, the role AI automation plays in content recommendation, plans for monetization, and more.
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Social
Industry Pulse Survey: Threads Vs. X
Five insights culled from our survey on the viability of Threads as an advertising platform and whether X is believed to be brand-safe.
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Social
One Period Care Brand’s Marketing Journey from DTC to Retail
The story of August’s marketing journey, from DTC to in-store retail and beyond.
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Social
DiGiorno Taps TikTok Influencers to Create Music Soundtracks About its Pizza
How DiGiorno experienced an increase in brand awareness, favorability and sales through TikTok marketing.
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Social
Building a Social Commerce Strategy Based on Fostering Customer Trust
Key considerations for developing a social commerce strategy.
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Social
TikTok’s Q2 Ad Spend Increases While Facebook and Instagram Slows
A recent study suggests that ad spend on TikTok is surpassing Meta and Instagram.
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Social
How David’s Bridal Leverages TikTok to Increase Social Media Sales
A look at the company’s recent social push and how influencers factor heavily into its marketing strategy.
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Social
How B2B Social Marketers Can Balance LinkedIn Engagement With Conversion
Three tips for crafting messages that can increase your chances of resonating with target audiences on LinkedIn.
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Email
How Bloomberg Capitalized on a Subscription-Based Model to Fuel Growth
How Bloomberg has relied on multiple revenue streams to ensure the sustainability of its business.
