Digital + Social

How Bloomberg has relied on multiple revenue streams to ensure the sustainability of its business.

In-person collaboration, brand ambassador programs and expanded verticals will play a greater role within the influencer marketing space in the year ahead.

The top social moments for brands and creators this year on Twitter, TikTok, Giphy and YouTube.

When it comes to placing the consumer at the center of your marketing, it must be done strategically.

How NYX Professional Makeup is leaning into nostalgia for the early 2000s while also tapping Instagram, Snap and Triller for campaigns.

Before establishing a presence on a new social media platform, brands should consider the organization’s business goals, bandwidth and audience.

Brands in the fast food category are exhibiting clever tactics in recent marketing campaigns.

How social media monitoring can be used to drive business decisions for brands.

Useful insights for social media marketers from a July Hootsuite and We Are Social report.

Two-thirds of marketers cite marketing automation capabilities as one of the most important features when selecting an email service provider, according to a new report from Econsultancy.