E-mail marketing company Digital Impact Inc. has appointed Edward J. Spiegel to its board of directors and named Hans Peter Brondmo as the first Digital Impact fellow. Digital Impact is in San Mateo, CA.
Spiegel, who held a number of executive management positions with cataloger Spiegel Inc., and founded the graduate program in direct marketing at Northwestern University, is currently a general partner with consultancy Callahan Group LLC.
Brondmo, who founded e-mail marketing company Post Communications, is the author of the bestseller “The Engaged Customer: The New Rules of Internet Direct Marketing.” He will focus on developing strategy.
