Digital Features
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Digital Feature
Marketer and Media Network
View the story The Marketer & Media Network can help you market to marketers by connecting with your key decision makers and decision influencers across the most active segments of the media and marketing industry. Using our platform of websites, events, online communities and digital outreach along with the creative and innovative solutions provided by […]
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Digital Feature
Chief Marketer 2023 Future CMOs
View the story Menu INTRO IBM SALESFORCE COLGATE-PALMOLIVE EQUIFAX ESPN SONY ELECTRONICS MICHELOB ULTRA CISCO PELOTON AB INBEV What does it take to be a modern CMO? In our conversations with chief marketers over the past year, we’ve gathered the following: *A relentless commitment to the customer. *The ability to drive business results and measure […]
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Digital Feature
Market Like a Mother 2023
View the story Menu INTRO YOUNIUM TINUITI E.L.F. BEAUTY BAYER MAJORITY OCTAGON META FOODLOGIQ DORITOS UNDER ARMOUR TEADS SIX FLAGS MONTAGE MARKETING ASHTON WOODS MOVABLE INK SRW AGENCY LinkedInTwitterFacebook Last year’s Market Like a Mother recipients were honored amid a stark reality: Hundreds of thousands of women had left the workforce over the course of […]
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Digital Feature
Influencer Marketing 2.0
Lessons from Diet Coke, State Farm and The Vitamin Shoppe on the art of modern influencer marketing—plus tips on how to prep contracts, create content and measure ROI View the story Influencer Marketing 2.0 Lessons from Diet Coke, State Farm and The Vitamin Shoppe on the art of modern influencer marketing—plus tips on how to […]
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Digital Feature
Masters of Measurement
View the story It doesn’t matter if your brand is Coca-Cola or a mom and pop soda shop—measuring return on investment is a major challenge. And with the explosion of marketing channels and tactics, it isn’t getting any easier to attribute what moved the needle for any one campaign, let alone a multi-platform brand marketing […]
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Digital Feature
Influencer Marekting 3.0
How modern marketers are moving influencer programs into the mainstream View the story 6 INFLUENCER MARKETING 3.0 How modern marketers are moving influencer programs into the mainstream By Patty Odell When strategic thought leaders like Clorox CMO Eric Reynolds describe influencer marketing as a sea change for the brand, you know influencer programs have arrived. […]
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Digital Feature
Understanding and Marketing to the Modern LGBTQ Community
Fresh insights on how to successfully and authentically connect with LGBTQ consumers View the story Understanding and Marketing to the Modern LGBTQ Community Fresh insights on how to successfully and authentically connect with LGBTQ consumers By Patty Odell A massive cultural shift is underway driven by conversations around inclusivity and diversity—along with the #MeToo movement. […]
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Digital Feature
DIGITAL ALL-STARS
From winning content creators to top social media strategists, meet the B2C marketers that are executing some of the industry’s most innovative campaigns View the story DIGITAL ALL-STARS From winning content creators to top social media strategists, meet the B2C marketers that are executing some of the industry’s most innovative campaigns By Patty Odell With […]
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Digital Feature
THE 2019 CMO ROUNDTABLE
91 tips, insights and ideas from 20 top B2C and B2B marketing executives View the story THE 2019 CMO ROUNDTABLE 91 tips, insights and ideas from 20 top B2C and B2B marketing executives By Beth Negus Viveiros, Patricia Odell & Kait Shea Creating authentic content that resonates. The power of experiences to engage customers. A […]
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Digital Feature
NAVIGATING THE NEXT PHASE OF CONTENT MARKETING
Walgreens, American Express and the YMCA share campaign details and candid insights on the new era of content marketing—what works, what doesn’t and what’s next. Plus, six tips for writing content with impact. View the story NAVIGATING THE NEXT PHASE OF CONTENT MARKETING Walgreens, American Express and the YMCA share campaign details and candid insights […]
