Diatect International Corp., Heber, UT, will begin running 60-second television ads for its Results product line, which combats fire ant invasions, in South Florida next week. The program will expand into four markets each week thereafter as the weather changes, reaching a full spread of 27 markets as the season progresses.
The media buys are being coordinated through Lipof Advertising. While the company did not announce specifics about its media buy, the ads are scheduled to be aired only on major networks.
Separately, Diatect announced that Results is now available through the new Quixtar catalog. Quixtar is a multi-level marketing firm.
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