A new edition to the line of Hot Wheels vehicles will make its appearance in October: a car designed by popular racecar driver Danica Patrick.
The toy is part of a new partnership Hot Wheels struck recently with JR Motorsports racing team and Patrick.
Hot Wheels, a 40-year-old brand, will sponsor Patrick’s car during the Nationwide Series season, including primary sponsor placement in the Aug. 14 race at Michigan International Speedway.
In addition, Patrick will participate in a number of promotional initiatives, including those around the release of the new Hot Wheels vehicle, which is designed by Patrick herself and the Hot Wheels team at the Mattel Design Center in El Segundo, CA.
Patrick’s “Danicar” is the first celebrity-designed Hot Wheels vehicle and will be made in the traditional 1:64 scale.
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