Czech Airlines has chosen New York-based Global Advertising Strategies, a multicultural marketing and advertising agency, to create and implement two advertising campaigns in the United States this year.
The first campaign targets Central and Eastern European-Americans and the second focuses on reaching the steadily increasing number of mainstream American business travelers who regularly visit Prague and other Central and Eastern European cities.
The business campaign will consist of print and online advertisements in major consumer and trade outlets and will run through the entire summer and into the fall. The multicultural campaign targets Central and Eastern European-Americans and consists of
