CRM Revisited

Posted on by Chief Marketer Staff

Financial Times, while warming up to the topic of CRM last month, reported that too many firms are

CRM Revisited

Posted on by Chief Marketer Staff

Financial Times, while warming up to the topic of CRM last month, reported that too many firms are “relying on off-the-shelf information technology packages when they should be reassessing their customer management processes throughout their organizations.”

While true, that

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