Red Bull + GoPRO = Extreme Marketing
It’s a partnership of extremes, GoPRO and its gear participating in over 1,500 Red Bull events each year as part of a new global partnership.
It’s a partnership of extremes, GoPRO and its gear participating in over 1,500 Red Bull events each year as part of a new global partnership.
With agencies in mind, we set out to find top practitioners at leading brands that will offer solutions to measurement challenges at PROMONext, June 14.
A new study has determined that, in fact, consumer preference can be altered by sensory marketing tactics but not everything goes smoothly.
The time is overdue for the tech marketer to realize that this is exactly the environment in which marketing adds its greatest value.
A new startup, LISNR, is making waves by delivering exclusive content and offers via Smart Tones.
Alexander Hirsch of the World Economic Forum shares how Salesforce’s Marketing Cloud and Journey Builder help the company engage with its forum members and reach out to others across the world.
General Motors consolidated its data silos and streamlined marketing with Salesforce Marketing Cloud.
Steve Olenski at Forbes.com cautions that not everything about your human customers can be mined down to a data point.
Facebook is changing the way its 900 million monthly users engage with brands by opening up its Messenger app to bots.
PROMONext has an all-star lineup of speakers from Disney, Velcro Cos., MasterCard, Chicken of the Sea and Heineken. Hope to see you there!
Click here to view the 2023 winners!