CONSUMER-MARKETING | ENGAGEMENT

Traveling Salesmen Events let consumers touch brands By Matthew Kinsman Event marketing is expensive, time consuming, and in an age when ROI is king difficult

It happens every day to celebrities people approach them in stores, on the street, in airports, asking, Are you Country singer Lee Ann Womack doesn't

IT'S EVERY PROMOTION professional's mantra: When times get tough, is always the first thing that gets cut. These days, the

RADIO DISNEY tunes in to McDonald's Mighty Kids Meal this month with CDs as premiums, its first tie with McDonald's (and McDonald's second go at a separate

Twentieth Century Fox Home Entertainment, Century City, CA, scored more than $85 million in promotional support for the Nov. 26 home video release of

Searching for that perfect TV tie-in, but just don't have the resources to hook up with Friends or The Simpsons? Never fear. PROMO is here to give you

Spending on games, contests, and sweepstakes rose 10 percent to $1.65 billion in 2001, according to PROMO estimates. The year's biggest news the indictment

Budget cutbacks and a dwindling number of product launches held spending growth on sampling programs to just 3.0 percent at $1.2 billion in 2001, according

So you're thinking about getting a 53-feet-long, doublewide, expandable trailer with a giant, hydraulics-enhanced replica of your product for that national

Don't let the $1.5 billion drop in spending fool you into thinking there's been a decreased emphasis on point-of-purchase advertising. If anything, the