CONSUMER-MARKETING | ENGAGEMENT

Budget cutbacks and a dwindling number of product launches held spending growth on sampling programs to just 3.0 percent at $1.2 billion in 2001, according

Spending on games, contests, and sweepstakes rose 10 percent to $1.65 billion in 2001, according to PROMO estimates. The year's biggest news the indictment

So you're thinking about getting a 53-feet-long, doublewide, expandable trailer with a giant, hydraulics-enhanced replica of your product for that national

Don't let the $1.5 billion drop in spending fool you into thinking there's been a decreased emphasis on point-of-purchase advertising. If anything, the

Spending on in-store services declined despite an increased focus on in-store marketing in 2001. Chalk it up to the economy. Last year's slowdown led

Simon Marketing, Los Angeles, in March sued three accounting firms for breach of contract and negligence. The suit blames the firms for the security breach

Surprise: Coca-Cola Co. will bring back Harry Potter for a holiday 2002 campaign. But that's not all: A separate continuity campaign brings in long-time

Spending on premium incentives dropped 2.4 percent to $26.3 billion in 2001 as the economic downturn curtailed expenditures and reduced the employee ranks

Artie Scheff knew a two-part miniseries called Egypt: Beyond the Pyramids might be perceived as can we say it? a bit of a snoozer. But The History Channel's

It was a classic double-dip. Baskin-Robbins came back for seconds on Shrek's November video premiere after its spring fling with the theatrical release