Coldwater Creek has appointed Jerry Gramaglia to its Board of Directors, bringing significant brand-building experience to the Sandpoint, Idaho-based company.
Gramaglia began his career in consumer packaged goods with Procter & Gamble and Nestle, and later served as CMO for Imasco and Pepsico restaurants. He most recently was one of the architects in successfully building a global customer franchise for E*Trade Group Inc., where he served as president and COO. During his four years with E*Trade, the company diversified from online trading into banking, lending and advice
