CM Weekly January 5, 2020 Happy New Year! Have you caved on any of your resolutions yet? We’re still going strong, but check back with us in February. Forget list fatigue. We’ve got a mean case of “best of” fatigue. That said, we’d be remiss not to contribute to the conversation. (Ours is, of course,…
CM Weekly December 22, 2019 Got your ugly sweater for the holiday season? We do! Holiday spirit at its best, we say. For the superfans out there, we’ll show you a wall of ’em. Read about 15 branded experiences this holiday season, from a wall of ugly sweaters to giant snow globes to wellness retreats.…
CM Weekly December 15, 2019 Did you hear about the girls who made a TikTok video immediately following a disastrous-looking car crash? That’s right, making a video on the social platform was more important than, say, exiting the overturned vehicle. The popularity of this social media phenom is no joke. We explore how marketers can…
CM Weekly December 8, 2019 I take issue with critics of the now infamous Peloton ad who claim it’s unrelatable. A past boyfriend once gifted me a three-month CrossFit membership out of the blue. True story! (Also true: We are no longer a thing.) Certainly, not everyone can relate to the thrill of riding a…
CM Weekly december 1, 2019 What is it that makes a Turkey Trot so great? Is it the self-congratulatory feeling of getting in a few miles before stuffing our faces? The part-man, part-turkey creatures radiating positivity from within their cumbersome costumes? The day-drinking droves on the sidelines raucously cheering us on? We’d say it’s all…
CM Weekly November 24, 2019 What is it that makes a Turkey Trot so great? Is it the self-congratulatory feeling of getting in a few miles before stuffing our faces? The part-man, part-turkey creatures radiating positivity from within their cumbersome costumes? The day-drinking droves on the sidelines raucously cheering us on? We’d say it’s all…
CM Weekly November 5, 2019 Halloween is over, which means the temperatures are getting cooler. Luckily, there are a lot of hot marketing campaigns to keep us warm. One of the hottest brands around is Uber Elevate, which has a bold plan to bring driverless urban aerial ride sharing to market by 2023. How do…
