CM Weekly september 29, 2019 Have you got the right stuff? This week, we introduced the third annual Chief Marketer 200—the top 200 marketing agencies of 2020. It’s the industry’s only list of the best U.S. engagement and activation agencies across more than 40 categories, specialties and client categories. Get to it! The call for applications…
CM Weekly September 22, 2019 How was your week? Ours was crazy busy—not quite so bananas that we considered hiring an emotional support clown—but still, we’re very glad the weekend is here. Finding the bandwidth to keep their social presence lively and engaging is making a lot of marketers feel exhausted. And for B2B marketers,…
CM Weekly Lindsey Christensen shares the story of Thoughtbot's marketing journey to create engagement with tech innovators and start-ups. September 15, 2019 Are you a fanatic? What are you devoted to? This week, we look at brands that work hard to create passionate loyalty from their customers. Take Mountain Dew loyalists. These soda enthusiasts are…
CM Weekly September 8, 2019 September can be a fresh start for many people. A new class or school gives students a chance to reinvent themselves. This week, we look at some innovative ideas and campaigns that can inspire your brand. Top of the list for inspiration is this year’s newly announced PRO Awards finalists.…
CM Weekly August 25, 2019 The U.S. Open is underway and that means brands are in the game. This weekend, Holiday Inn and Holiday Express will activate their official hotel sponsorship of Arthur Ashe Kids' Day at the U.S. Open. The activities are part of the largest marketing investment parent IHG Hotels & Resorts has committed…
CM Weekly August 18, 2019 Marketing has its ups and downs. Campaigns for Universal Pictures’ horror film “The Hunt” included a violent video that generated an onslaught of outrage. The film follows kidnapped conservatives being hunted for sport by billionaire liberals. Shortly after marketing was paused following mass shootings in Ohio and Texas, the film’s…
CM Weekly August 10, 2019 Does it feel like sometimes you just can’t get it right? This week, we take a look at a few spectacular bloopers big brands have recently made when marketing to women. Macy’s tried selling dinner plates designed with portion sizes labeled "skinny jeans," "favorite jeans" and "mom jeans." That debacle…
