You thought you were done with Peloton, didn’t you? Wrong! In what seemed like a record turnaround, Aviation Gin aired a spot featuring the very same actress from the controversial Peloton ad. But this time she’s swapped out her stationary bike and her husband for a supportive girl squad—as well as a few cocktails. (Now that’s relatable.) This piggybacking marketing tactic, known as newsjacking, does have some best practices to keep in mind, though.
On the gaming front, Fortnite is getting some brand love. Both the NFL, with a celebrity tournament for charity, and Susan G. Komen, through a video game-based philanthropic campaign in partnership with influencers, are using Fortnite’s massive popularity to reach gaming and esports audiences.
Aviation Gin has capitalized on the media frenzy surrounding Peloton's holiday ad. But there are best practices to keep in mind when employing this marketing tactic. Read More
There are several ways to ensure your website complies with ADA and WCAG 2.1 standards. The financial downside of noncompliance may not be worth the risk. Read More