Halloween is over, which means the temperatures are getting cooler. Luckily, there are a lot of hot marketing campaigns to keep us warm.

One of the hottest brands around is Uber Elevate, which has a bold plan to bring driverless urban aerial ride sharing to market by 2023. How do you approach marketing such a unique product? Chief of Staff Arianna Pilram Churchill takes us inside the product launch.

For brands looking to keep their customer information—and their own online properties—safe, cybersecurity is a smokin’ hot topic. We chatted with McAfee CMO Allison Cerra this week to get her take on this ever evolving marketplace, and the challenge of closing the gender gap for cybersecurity professionals.

Justworks is warming up cool B2B prospects with an online lead nurturing program that includes up to 25 touches. Digital marketing manager William Boyle shares how constant testing is improving the initiative.

Jack Morton was on fire at the PRO Awards last month, taking home the MVPro honor as one of the agencies that won the most awards for different brands. Dig into these case studies for ideas to steal to heat up your next campaign project.

As CMOs insist agencies create higher performing campaigns and experiences, agencies need to transform to keep up. A new report from Forrester shows how a new generation of CMOs pressured to drive growth will become the spark igniting agencies to reorganize or retreat.

And finally, while you’re enjoying finishing off the Halloween candy, check out our most popular B2B and martech stories of October.

Beth Negus Viveiros

Managing Editor

Chief Marketer