The Chicago Mercantile Exchange has launched a direct response print effort for electronic futures products traded on Globex, its electronic trading platform. Draft Worldwide is the designing and executing the campaign.
The budget was not revealed.
The ads are running through the end of the year in the Wall Street Journal, New York Times, and Chicago Tribune as well as in Barron’s and Investors’ Business Daily and selected financial trade publications.
The campaign focuses on the exchange’s largest and most liquid electronic products- Eurodollars on Globex, E-miniFutures, and eFX.
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