Checkers Drive-In Restaurants, Inc. has signed on as both the Official Drive-Thru and Official Burger of NASCAR.
As the Official Burger of NASCAR, QSRs Checkers and Rally’s, owned by Checkers Drive-in Restaurants, will have high-profile at-track promotional visibility, marketing positions in conjunction with NASCAR special events, inclusion in a NASCAR Nextel Cup Series contingency award program, and exposure in top motor sports publications.
“Checkers and Rally’s will aggressively market NASCAR and our drivers and teams with a variety of promotions and special meal packages,” said NASCAR COO George Pyne in a statement. “This will help make our sport and its stars even more visible while exciting our fans.”
The QSR will announce additional details and programs as the 2005 NASCAR season begins Feb. 20.
Checkers also signed on as the Official Drive-Thru and Official Burger of International Speedway Corp. As part of that sponsorship deal, Checkers/Rally’s will have at-track restaurants, premier signage and media opportunities at ISC’s Daytona International Speedway, Richmond International Raceway, Michigan International Speedway and Homestead-Miami Speedway
Financial terms of the deals were not disclosed.
Network
