Channel | Social

When Subway was seeking ways to increase weekend traffic and draw families in to increase check sizes, it found a teammate in Little League squads for national and local promotional punch.

Levis Jeans boosted sales at Sears stores by teaming up with the Vans Warped Tour for a promotion that played on young adults love of music and fashion.

Marshalls is hitting the road in a red Stilletto vehicle to spread the word about its new its Shoe MegaShop, the newly redesigned shoe department. Teams of Shoe Divas dressed in bathrobes and wearing the high heels are traveling to five cities handing out branded shoeshine mitts, which contain game pieces. Each game piece can…

In a new spin on sampling campaigns, Kashi Co. is letting people trade in junk food for one of its more nutritious products.

Hot Tamales candy is on tour sampling its new mint-flavored candy and interact with college students.

Sara Lee Food & Beverage is pushing its whole grain bread products with an out-of-home and sampling campaign to persuade people to make the switch.

New Orleans Charlotte guard Chris Paul is giving back to his hometown of Winston-Salem, N.C. and Octagon is organizing sponsors to support the effort.

Celebrity athletes have taken some serious hits lately, getting caught in any number of unflattering situations. And marketers who've chosen them as sponsors

Jimmy Dean is about to hit the road to sample its products.

Latinobaseball.com is holding Hispanic Heritage Days at six major league ballparks and giving baseball equipment to local Latino youth teams in a program supported by Citgo.