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Been awhile since you've chewed bubble gum? Then maybe the bubble-blowing contest in Chicago last month wasn't for you. But the 30-year-old gum brand

Klondike, the ice cream bar, is the latest brand to join an elite group of Unilever products tied to NASCAR. Racecar driver Kasey Kahne represents nine

Car racing inherently has its risks. So it makes perfect sense for Allstate to be the official insurance company for NASCAR. It also makes sense that

Buying a new car? Clear Channel Radio is encouraging listeners to test drive cars and then share their thoughts online and on air. The promo, Test Drive

Aussie rock bands topped the charts at an event last month where a crowd sampled their first taste of Black Wattle Ale. The brew is just one in a line

Boru Vodka, exported from Ireland earlier this year for a U.S. launch, is embracing an American tradition in linking live music and spirits.

The Royal Bank of Scotland Group is flexing is mustering trans-Atlantic marketing muscle as the PGA of America’s first official patron

Sony Computer Entertainment America has renewed its sponsorship of ESPN’s annual X Games competition, with its PlayStation Experience truck ready to roll when the competition commences this week.

McDonald’s is using its parking lots as the stage for a series of summer concerts.

Hanes has launched a national tour to expose men to its T-shirts and underwear