AARP Offers Membership With Free Health Screenings
AARP is using free health screenings as an incentive to increase its membership and as a means to promote it message that preventative care is the key to lowering health care costs
AARP is using free health screenings as an incentive to increase its membership and as a means to promote it message that preventative care is the key to lowering health care costs
Little doubt remains about Twitter’'s potential as a marketing tool, but a great debate exists about how, when and for what purposes Twitter should be incorporated into the marketing mix
Situ8, the Chicago-based experiential agency, has hired Erik McKinney as vice president
With the official launch of its brand on the Twitter microblogging service, Church’s Chicken has announced the addition of a community-benefit element to its newly beefed-up interactive marketing efforts
Here's a few recent anecdotes to help demonstrate how companies need to think about Twitter and its impact on their brands
Sunny Delight Beverages Co. is embarking on two road trips to introduce a new product, SunnyD Smoothies
The platform’s growing, but is it a marketing tool? Talk about a disruptive technology: Twitter’s currently disrupting plenty, from Jennifer Aniston’s romance
Trying to tweet? Here are some tools you should know about to keep your Twitter campaigns rocking
Count IBM as one marketer that has found a way to make Twitter work as a CRM tool in a business-to-business context. Big Blue has set up Twitter communities
Pepsi and Gatorade have signed a multiyear marketing and promotional partnership with the New York Mets and their new home, Citi Field.
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