Meta’s Alvin Bowles on Metaverse Ambitions, Ad Optimization and Social Commerce
How Meta is mitigating signal loss, optimizing its ads business, developing social commerce, and more.
How Meta is mitigating signal loss, optimizing its ads business, developing social commerce, and more.
The brand’s new approach to evaluating the efficacy of marketing spend against specific channels.
The strategy behind the brand’s recent decision to reduce its ad footprint by 42 percent, plus how the company is using AI to improve its subscription offering.
A look at what data clean rooms accomplish, specific use cases and how companies can get started with implementation.
Supply-related trends in digital marketing that the industry should be watching.
CMO John Sheldon discusses the brand’s success with TikTok, how marketing has evolved over the pandemic, new data-driven strategies and social media’s advantage within a privacy-focused marketplace.
How brands in the the direct-to-consumer marketing space can move beyond social media.
CMO of game developer Scopely says performance marketing is about more than mathematics.
Marketing industry heavyweights who caught our eye this year.
A look at Driscoll's approach to data collection and how ecommerce has altered the company’s marketing mix and product strategy.