General Motors Partners With NBCU, Advances First-Party Data Strategy
How General Motors is making progress with its first-party data strategy.
How General Motors is making progress with its first-party data strategy.
The former J.P. Morgan Chase CMO discusses her growth strategy, marketing tactics and investments CMOs should be prioritizing, trends financial marketers should be following, and much more.
In the land of third-party cookie deprecation, marketers have been handed a reprieve.
We spoke with American Express about the DOOH campaign’s interactivity, the brand’s overall Shop Small business strategy, and more.
How a unified product platform can help streamline and enhance omnichannel growth.
How marketers can prepare for future statutes without starting the compliance process from scratch.
How The Times’ data strategy supports a view of the customer journey from end to end.
P&G’s strategy for reaching multicultural audiences--and how it’s boosting inventory industry-wide.
Key themes presented to media buyers at the 2022 Upfronts, including alternative currencies, film content and the enduring appeal of live sports.
How the brand increased conversion rates by taking upper-funnel data into account.
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