Channel | Mobile

Michael Iaccarino has been appointed CEO of Mobile Messenger, a mobile content technology, aggregation and services provider.

Options Media Group Holdings, Inc. an e-mail service provider and digital marketing services company, will acquire Bullroarer, an Australia-based mobile technology and content provider.

Bookseller Barnes & Noble has launched an iPhone application that will let users search for book, CD and DVD titles by simply snapping a picture of the cover

Jeffrey Glueck, the former chief marketing officer for Travelocity, has joined Skyfire as CEO.

Whether you favor professional golf, follow college baseball or just like to watch Tiger Woods do his thing, telco AT&T has a digital promotion for you, in a range of channels from online and mobile video to Facebook, text messaging and live events

Heineken has unveiled an online and SMS promotion that will get a lot of in-store visibility this summer: a “Blok Party” sweepstakes

TracyLocke has launched an integrated marketing campaign for the Schlage Link System, a product that uses wireless technology to allow consumers to monitor door locks and provide access remotely from any computer or mobile phone device with Internet access

Late last year The Taco Maker, a quick-service Mexican chain based in Puerto Rico and Orlando, FL, decided the economic time was right to start selling

Marketers are slowly taking advantage of one particular facet of the mobile phone: It goes just about anywhere. The latest to see the virtue of ubiquity

U.S. mobile ads are set to grow from $169 million in 2008 to $229 million this year, according to a projection from media forecasting agency Magna. Most