Channel | Mobile

Web platform development firm Kahzam, Inc. will acquire TeCoup.com LLC, a firm which provides SMS text coupons.

Here’s good news for marketers who have invested in mobile marketing platforms: Smartphone users will make purchases using their handheld devices. But here’s some bad news: Potential customers will hang up if a retailer’s mobile site functionality is poor.

Fast food chain Wendy’s International has selected Options Media Group Holdings, Inc., to help roll out a mobile couponing campaign.

Quick-service retailer 7-Eleven is testing the mobile-marketing waters with a San Diego promotion designed to see how many of its customers will text in for a free Slurpee or Big Gulp

Mobile Marketing Association global CEO and president Mike Wehrs will give up his post at the helm of the trade association at the end of this year

LG Electronics MobileComm, Twentieth Century Fox and Lightstorm Entertainment have teamed up to create a new multimedia campaign supporting the new James Cameron film "Avatar."

Face it: If you use your mobile phone mostly for talking, you're old Today's phones are morphing into Swiss Army knives of communications capabilities,

“Mobile is the future — and it always will be.” For the past decade, that has pretty much summed up both the potential value of running campaigns directly to users' handsets, and the seemingly endless stumbling blocks that kept mobile marketing from being more than an interesting side-project

Elsewhere in this issue we mention Google-watching as a trend for 2010

Google Inc. will acquire AdMob, a mobile display ad technology provider, for $750 million in stock.