Facts & Figures
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MarTech
AI Could Drive Double Digit Marketing Growth
Less than one in five B2B firms are using AI, but the majority of those already
on the AI train are forecasting a double-digit lift in the next two years. -
Facts & Figures
Airport Advertising Reaches B2B Execs on the Go: Report
New research shows that airports present a key opportunity for B2B brands to connect with business decision makers on the go.
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Acquisition
CMOs See Tech Migration, Digital Skill Sets as Key Issues
Key insights and input from conversations with 100 marketing
leaders reveal serious commitments for change. -
Facts & Figures
Measurement is Biggest ABM Challenge: Report
Finding the right accounts and measuring success are among the biggest hurdles when it comes to successfully implementing ABM.
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Facts & Figures
Original Content Builds B2B Brand Trust: Report
Original research and quotes from customers are among
top elements in content that help build B2B brand trust. -
Mobile
4 Emerging Mobile Marketing Trends for CMOs
Live from MWC, here are four mobile marketing trends CMOs
should watch to prepare for the next decade of business. -
Acquisition
U.S. Smart Technology Projected to Top $2 billion in 2020: PQ Media
Smart technologies are the most recent addition to the marketing ecosystem and are
proving to be the most effective platforms in increasing consumer engagement. -
Engagement
Proving Influencer Marketing ROI in a Fake Follower World
Gone are the days where total follower count is synonymous with
influencer marketing success. Read what metrics really matter. -
Facts & Figures
Scalability Outweighs Martech Functionality for Retailers: Forrester
Scalability is the most important criteria for retailers when considering
martech investments, according to a new report from Forrester. -
Facts & Figures
Declining Consumer Confidence and Privacy Regulations Concern Marketers in 2019
A dip in consumer confidence thanks to the government shutdown
and privacy laws are among marketers’ biggest worries for the new year.