Channel | Facts & Figures

Three-quarters of CMOs think their jobs are on the line if customer engagement doesn’t live up to their audience’s expectations, according to a new study from the CMO Council.

Miss any of our most popular B2B and martech stories in April? Here’s a recap.

Connect to Convert is coming to Boston, and we want you to be part of the excitement! Submit your proposal now to speak at the show.

By leveraging data about who consumers are and how marketing and advertising performs for each audience, marketers can provide the content and experiences that consumers want in real time, ultimately improving ROI.

Does your brand need to invest in AI? What technology and tools do you need to make it happen? How are brands like IBM, Facebook, Ally Bank and more leveraging AI the best across their B2B and B2C campaigns?

Your signature may be distinct, but no longer matters: Major credit card issuers are no longer requiring them to complete transactions.

If you provide a reliable product at a fair price and prove to be a genuine partner, you can drive loyalty and greatly impact the bottom line. But it's not as easy as you might think. There are several other factors that drive (and destroy) B2B brand loyalty.

Wondering which B2B and martech stories readers thought were the cat’s meow last month? Check out the 10 most popular stories on ChiefMarketer.com for March 2018.

Choosing a new agency is a huge commitment for any B2B brand. How do you know if a shop is really the right fit for you?

In the market for a new martech gig? UX designer/developers, marketing automation managers and front-end developers are among the highest in demand, according to a new salary guide.