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The big are getting better.Major packaged goods companies and retail chains are earning each other's respect by improving strategy and execution. That's

With its 150-plus malls nationwide brimming with shoppers during the holidays, Indianapolis-based Simon Property Group and partner Pepsi-Cola, whose Joy

Pepsi-Cola Co. and Visa USA are shopping around.The two sponsor General Growth Properties' Cash Back for Schools program in 58 malls. Shoppers turn in

Clark Retail Enterprises, Glen Ellyn, IL, opens its newest convenience store format, Oh! Zone, this month in Normal, IL, with plans to add six stores

In our last few columns we discussed the realities of the consolidating marketplace and ways to increase clout with retail "partners." In the not-too-distant

Cox Target Media, St. Petersburg, FL, formed a new consumer sampling division to develop targeted solo and co-op mailings and handle Internet and direct-mail

Okay, you've got the Web site up. If you're ready to add a sales component, consider Ubrandit.com. The new company provides turn-key e-commerce by overlaying

Perhaps the most telling image for consumer products marketers of the '90s was captured the decade before, when a grass-skirted Sam Walton danced the

Scoring in-store requires more planning and cooperation than ever before. Unless you've got Produce Man on your side.A well-executed in-store promotion

Call it a traffic-building U-turn. A brand runs its Web site on kiosks in store aisles to tap store traffic into its site. Get it? Retailers - including