Sampling: Brand Handing
Event marketing helps push spending 7.1 percent.
Event marketing helps push spending 7.1 percent.
The need for results sends P-O-P spending up 18.1 percent.
If you've been to a seminar or cocktail party lately, you know the buzzword du jour is "experiential marketing." In this issue, managing editor Dan Hanover
Despite the Internet's best efforts, P-O-P is thriving as a marketing tactic.Five years ago, the future of point-of-purchase marketing was in doubt. After
America's Great White North neighbors don't need to warm their fingers with hot coffee cups in the spring, but Dunkin' Donuts gave Canadian coffee drinkers
What's good for the goose is good for the gander.After watching for years as in-store marketing helped drive sales, retain customers, and fuel repeat
I curse when I pass the construction site out on Highway 3.The site is for a Target store opening in September. I'm not the only one who curses over that
He may keep going and going, but even that peppy rabbit needs a ride every now and then.Next October, battery maker Energizer Holdings' hippity-hoppity
In-store sampling time and again proves to be an effective marketing tactic for new products, product relaunches, or brand re-enforcement. The impact
The endless pursuit of loyal customers - an effort now intensified by the online shopping phenomenon - has retailers sprucing up their stores and giving
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