Channel | Engagement

Court TV Cracks Open $25K Prize

|  by Chief Marketer Staff

Court TV this week hosted a $25,000 giveaway in New York City to tout its new show Impossible Heists. Impossible Heists winner cracks $25,000 code Court TV set up a "safe" in the Time Warner Center mall near Central Park and invited passers by to try ...

Top 10 Spa Destinations

|  by Chief Marketer Staff

Incentive travel planners, take note: Here are the top 10 most-requested spa locations on SpaFinder.com. Consumers use the site to book spa trips; these are their favorites (in order of popularity, based on bookings): Canyon Ranch, Lenox, MA Canyon ...

The Year Ahead: Trends in Incentive Programs

As the economy continues to build muscle and the job market eases, employee performance recognition incentive programs will be ever more valuable to companies looking to hang on to top performers and improve the bottom line. The industry has plenty to ...

Retailers, CPGs Eye CD-ROM Gift Card

A handful of U.S. retailers, Canadian packaged goods marketers and at least one film studio in Canada are mulling the use of MoxyCard, a CD-ROM-based gift card set to launch this spring. MoxyCard adds CD content to gift cards The credit card-sized ...

P&I Postscripts

STARBUCKS COFFEE CO: and RBC Royal Bank are out with a new hybrid card that blends an RBC Visa card with the re-loadable Starbucks Card. The Starbucks Duetto Visa Card, offered in Canada, gives customers the opportunity to pay, reload, earn point and ...

Napster Promoting Service With Cafés

|  by Chief Marketer Staff

Napster is hitting the road to promote the consumer launch of its first portable subscription service. Jen Crisafulli of The Apprentice and Gary Dell'Abate ofThe Howard Stern Show serve up drinks at the Napster To Go Café The tour will symbolize the ...

Kodak Builds Customers for Prints with NASCAR

|  by Chief Marketer Staff

Eastman Kodak Co. is leveraging its NASCAR sponsorship with a sweepstakes and promotion that allows consumers who are making prints at one of its locations to receive a NASCAR souvenir photo. Beginning yesterday, both the printers and collectible photos ...

Mail Stream: a Report on Incoming Direct Mail

|  by Chief Marketer Staff

CatWatch Jumbo Package Answers Questions Big and Small Belvoir Publication's CatWatch newsletter, published in conjunction with Cornell University's College of Veterinary Medicine, recently mailed a jumbo package that asks -- and answers -- many popular ...

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

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