WrestleMania 21 has been sold out for months, but World Wrestling Entertainment is spending more than $5 million with a multi-media campaign to promote Pay-Per-View purchases of the annual live event next month. Pizza boxes tell consumers about ...
The Atlanta Braves and their Turner Broadcasting sibling Cartoon Network are joining forces in creating a branded entertainment and dining experience for kids and families at its home ballpark, Turner Field. An artist's rendering of Tooner Field The ...
Desperate to win a contest? ABC is inviting fans of its hit comedy Desperate Housewives to enter an online quiz and sweeps, offering a grand-prize trip to attend the show's DVD launch party in Los Angeles. Desperate fans seeking to win a prize can ...
During Meeting Professionals International's ROI Summit last July, Tracey Smith, manager, events programming, at Thomson RIA, a Dallas-based software company, had to duck out of a session to take part in a conference call with her vice presidents of sales, marketing, customer operations, and product development. They wanted to talk about an upcoming user conference…
Direct marketers put a huge amount of time and money into examining, testing, analyzing, and fine-tuning their marketing on a campaign-by-campaign basis. The results of a single campaign are judged by response rates, average spend amounts, and often, the ROI generated by that campaign.
According to CATALOG AGE’s Benchmark Report on Operations, which will appear in the April issue, a mean 35.5% of catalogers’ orders come via the Web. So it stands to reason that Internet buyers account for a growing share of catalogers’ print circulation
"Magic Seasonings" from Chef Paul Catalogs from Magic Seasonings Mail Order offer plenty of items to spice up food, bringing it from dull to delectable. The front cover of a recent 9 x 4" book takes a patriotic tone with an image of the American flag ...
The Chrysler Group's Jeep brand will play an integral role in the upcoming adventure film Sahara, which will be released in theaters nationwide on April 8. The Jeep Wrangler Unlimited will be integrated into the upcoming flick Sahara In the film, ...
Fans can soon interact with characters from the hit children's television show Jay Jay The Jet Plane in a new way, as the show will soon embark on a 32-city tour. Jay Jay The Jet Plane hits the road with new tours The Jay Jay The Jet Plane Tours ...
Dreyer's/Edy's salutes friendly neighborhoods with a summer contest awarding all the fixings for a block party. Neighbors nominate their own block online The Two Scoop Neighborhood Salute asks consumers to visit Icecream.com to write an essay ...
