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NEW LISTS

|  by Chief Marketer Staff

NETWORK WORLD FUSION This list identifies 65,000 networking IS professionals by e-mail address who gave permission to receive third-party e-mails. Network

Wall Street Weak

|  by Chief Marketer Staff

IN JULY, THOUGH I hardly belonged in their company, I found myself at a dinner with several investment analysts. All exuded what Mark Twain called "the

The USPS Delivers

|  by Chief Marketer Staff

CAN YOU TAKE IT?Direct mailers, already giddy from the timing and size of the rate hike, got another piece of good news from the U.S. Postal Service in

Electronics Engineers

|  by Chief Marketer Staff

ELECTRONICS engineers who work in Boston or San Jose, CA receive the highest salaries for their category in the nation, according to a 1997 survey by

Leaders of the Pack

|  by Chief Marketer Staff

DIVERSE AS THEY ARE, our gang of 1998 Market Leaders all share one common trait: They're ready for commitment. Virgin Atlantic is putting its own stamp

Becoming a Utility Player

|  by Chief Marketer Staff

WHILE GAS AND electric utility customers generally feel positive about their service providers, cable TV companies may face customer defection in a deregulated

Direct Newsline

|  by Chief Marketer Staff

Trans Union Loses Nod to FTC IN THE LATEST round of a long-running battle, a Federal Trade Commission judge has ordered Trans Union Corp., Chicago, to

This Month in 1992

|  by Chief Marketer Staff

IN PART THREE of our mini-look into DIRECT's first decade of publication, we go back again to 1992, this time taking a gander at the October issue.* "Battlegrounds

Hands Off

|  by Chief Marketer Staff

WATCH OUT, SPAMMERS. E-mail list security is under the magnifying glass. An effort is under way within the list community to protect e-mail lists from

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

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