Channel | Digital

Grabbing the Long Search Tail

|  by Chief Marketer Staff

Even though the initial hype has died down and people are no longer tagging "e-" onto the front of everyday words, there's no question the Internet continues to impact the way we perform everyday tasks and transactions. Nowhere is this more apparent than in the retail sector. User-friendly search engines such as Google and Yahoo!…

Magic Potion

|  by Chief Marketer Staff

TOP-NOTCH WEB SITE CONTENT IS LIKE HAVING JUST THE right necklace to go with an outfit. Terrific...if you can find it when you need it. Scholastic.com is

Best Foot Forward

|  by Chief Marketer Staff

The Internet can sell in a lot of categories, but it has one Achilles' heel: It often comes up short in selling highly personalized products that demand

A Multichannel Merchant Who Knows Her Craft

|  by Chief Marketer Staff

Sandy Sandler admits that she’s a person who takes problems one at a time. “I like to do all the research, get all the ‘i’s dotted and ‘t’s crossed, and then move on,” she says. In that light, it makes sense that Sandler would wait until her company, which manufactures and sells a bow-tying item…

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

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