Online Ads to Crack $10 Billion in 2005
Online U.S. ad spending is on track to break through the $10 billion barrier and shoot to $12.9 billion, according to a forecast published yesterday by market research firm eMarketer.
Online U.S. ad spending is on track to break through the $10 billion barrier and shoot to $12.9 billion, according to a forecast published yesterday by market research firm eMarketer.
A long-running legal dispute over Google's ability to sell sponsored listings that use trademarked terms has ended with an out-of-court settlement with auto insurer Geico.
More marketers use traffic generated and position in search engine results than sales and return on investment when evaluating search employee performance, according to a new study.
We tend to trust people who are like us. Whatever consequences that may have in politics, religion or economics, it
How many search engines do you use regularly? A Nielsen/ NetRatings look at the top three engines back in January
A mysterious black bird that holds out the promise of great wealth. It’s the stuff that dreams are made of, according to detective Sam Spade in “The Maltese Falcon”. It’s also the perfect way to make sure auto sales Web site Autobytel was able to uncover the riches buried in search engine marketing.
It was bound to happen, and it has: A major Internet Yellow Pages (IYP) provider has announced that it will support the pay-per-call business model, which lets small and local businesses control their search marketing costs by paying only for customers who call rather than click.
Performics, the search marketing division of DoubleClick, has thrown a new metric into the mix, designed to track and benchmark the overall marketplace activity of search marketing campaigns.
Long ago, the
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